A REGENERATIVE ECONOMY
21 years of IMPACT
Founded in 2002, MERIKA is the business advisory and platform of Erik Bruun Bindslev.
MERIKA was born out of a wish to imbed humanistic values and nature’s architecture into the food industry and its brands. That in turn came from the realisation that the 20th century’s extractive and simplistic business models are ineffective in the 21st century where accelerating complexity, diversity and change demand models built on regeneration and connectedness to maximise resilience and success.
We are passionate about helping people and organisations to challenge the status quo.
We help navigate, innovate, re-purpose and re-position themselves to thrive in today’s world.
CLIENTS
Erik Bruun Bindslev
Erik Bruun Bindslev
Founder.
Erik’s career spans more than 3 decades during which time he has built up a solid track record in delivering sustained value for his stakeholders be it employers or clients.
Erik is a mission-driven brand builder, innovator, investor and venture partner through his advisory, Merika (est. 2002). Erik is a leader in the mission-led, regenerative and plant-based food space. His work includes founding Wyse Organics in the USA and long-term advisory for: Groupe Danone, Duchy Originals, Daylesford Organic, Rebel Kitchen, Linda McCartney Foods, Karma Cola, Scharffenberger Chocolate, Guittard Chocolate and many others. Erik is a board member and curator of The Klosters Forum 2020, sits on advisory boards of NGOs and was the co-creator of the Meat Free Mondays initiative in 2009
Erik began his career in global shipping (J. Lauritzen) and FMCG (Arla Foods). He holds an MBA from Ecole Nationale des Ponts et Chausées in Paris and Buenos Aires and a BA in International Business from Niels Brock Copenhagen Business School.