A REGENERATIVE ECONOMY
22 years of IMPACT
Since its inception in 2002, MERIKA has been the innovative business advisory platform led by Erik Bruun Bindslev, a visionary in integrating humanistic values and nature's principles into the food industry and its brands.
MERIKA emerged from a profound recognition: the 20th century's extractive and simplistic business models no longer suffice in the face of the 21st century's accelerating complexity, diversity, and change. Today, success demands models built on regeneration and interconnectedness to maximise resilience and long-term profitability.
MISSION
At MERIKA, we are driven by a passion to challenge the status quo. We believe in empowering people and organizations to innovate, re-purpose, and reposition themselves to thrive in today’s dynamic world.
APPROACH
We specialize in guiding businesses through the complexities of modern markets, helping them navigate through challenges, and uncovering new opportunities for sustainable success. Our focus is on fostering innovation and resilience, ensuring that our clients are not just surviving but thriving in an ever-evolving landscape.
EXPERIENCE & DIFFERENCE
Expertise and Vision: With over two decades of experience, Erik Bruun Bindslev and MERIKA offer unparalleled insights and strategic guidance.
Humanistic and Natural Integration: We embed humanistic values and nature-inspired architecture into business models, creating a unique blend of sustainability and profitability.
Challenging the Norm: Our commitment to questioning and redefining traditional business practices sets us apart, enabling our clients to achieve remarkable outcomes.
CONTACT US
CLIENTS
Erik Bruun Bindslev
Erik Bruun Bindslev
Founder.
Erik’s career spans more than 3 decades during which time he has built up a solid track record in delivering sustained value for his stakeholders be it employers or clients.
Erik is a mission-driven brand builder, innovator, investor and venture partner through his advisory, Merika (est. 2002). Erik is a leader in the mission-led, regenerative and plant-based food space. His work includes founding Wyse Organics in the USA and long-term advisory for: Groupe Danone, Duchy Originals, Daylesford Organic, Rebel Kitchen, Linda McCartney Foods, Karma Cola, Scharffenberger Chocolate, Guittard Chocolate and many others. Erik is a board member and curator of The Klosters Forum 2020, sits on advisory boards of NGOs and was the co-creator of the Meat Free Mondays initiative in 2009
Erik began his career in global shipping (J. Lauritzen) and FMCG (Arla Foods). He holds an MBA from Ecole Nationale des Ponts et Chausées in Paris and Buenos Aires and a BA in International Business from Niels Brock Copenhagen Business School.